Observed on Paurṇamāsī tithi of Kārtika (lunar) month. Perform snana four ghatikas before sunrise (during aruNodayam
, when the Moon is still up, on the full-moon days of ASADha
, kArtika
, mAgha
and vaizAkha
– hence the name A-kA-mA-vai
) bestows strength, beauty, fame, dharma, knowledge, happiness, fortitude and health.